Entering the Digital Logistics Era! Pendleton & Co Partners with SmartFreight®

13 July, 2018


Pendleton & Co is Western Australia’s first Freight Forwarder to become a Partner of SmartFreight®, an innovative cloud-based shipping solution that provides users with a brighter way to manage their shipping needs. SmartFreight®’s suite of shipping solutions puts hundreds of possible transport providers and routes at your fingertips, offering total flexibility and access to the information you need, every step of the way.


“SmartFreight® is leading the way in digital transformation in the Logistics Industry. Through the adoption and implementation of SmartFreight®, we are able to digitise our core operations, improve our customer experience through digital platforms which support full end-to-end supply chain visibility, automate our key processes, and give power to our team to utilise advance analytics to ensure we continue to deliver the very best customer experience through improved efficiency, convenience, and reliability.”

– James Ng, Director Pendleton & Co.


“Whatever your volume, we have a solution for you.”


Key Benefits of SmartFreight®:

 Retain your key carriers and pricing.

 Take advantage of Pendleton & Co’s buying power – utilising our partnered quality carriers and pricing.

 One system and one login to quote, book and monitor.

 Cloud Hosted – no install (implementation, training, 24/7 support and minimal ongoing cost).

 Total cost viability.

 Track and Trace (Bar Code / Electronic Consignments).

 Ability to monitor carrier performance through powerful/real-time reporting.

 Full end-to-end supply chain integration.



Let’s face it. If you’re in the business of designing, making, producing, or selling, shipping is a crucial link in the supply chain and is often the difference between a great customer experience and a bad one. It’s a vital part of your service offering, but something you rarely have full control over. Once a shipment leaves your warehouse, store or supplier it’s out of your hands. Not anymore.


Your own freight rates with your chosen transport providers are loaded by our team to give you the choice you need, when you need it. You will still be in control of the commercial relationship with your transport providers. You will also take advantage of Pendleton & Co’s buying power – utilising our quality partnered carriers that are validated for excellent service performance at competitive prices.


“SmartFreight® works with hundreds of transport companies and integrated ERP/WMS/eCommerce platforms.”

 One solution to manage all Transport Providers.

 Automated Shipping selection by least cost or mode of transport.

 One Tracking Portal regardless of the Transport Provider used.

 Unlimited Users – No Licence Fees.

 Saas (Software as a Service)


Please contact our team at operations@pendletonco.com today to set up an appointment for a demo, meeting, or telephone conversation to find out how we can assist your business in the logistics digitisation journey ahead.


More details on SmartFreight® are found here.

More details about Pendleton & Co are found here.

Existing customers can access their account on the Partner Portal.